Blog | Culture Kitchen

Aug 20, 2020
4 min

From Confusion to Frustration to Anger: A Pandemic Case Study from Indonesia

We have written previously that “every brand is a healthcare brand” and in this case study, we examine how in Indonesia, Covid-19 has...

The meaning of hygiene: How should brands be communicating and innovating?

Craig Griffin & Neil Gains

Aug 7, 2020
4 min

The meaning of hygiene: How should brands be communicating and innovating?

What does hygiene really mean and how is it communicated by brands across different categories? This will be a continuing part of...

Is Covid-19 Accelerating Digitalisation?

Craig Griffin & Neil Gains

Jul 3, 2020
4 min

Is Covid-19 Accelerating Digitalisation?

A huge digital transformation is taking place as a result of Covid-19, changing the way we work, study, play, keep fit and stay...

Craig Griffin & Neil Gains

Jul 3, 2020
5 min

Is every brand now a Health Care brand?

In this second of a series of ten articles, looking at the long-term strategic implications and opportunities of Covid-19 for...

Covid-19 and Surveillance: A Personalisation-Privacy Paradox for Brands

Craig Griffin & Neil Gains

Jul 3, 2020
4 min

Covid-19 and Surveillance: A Personalisation-Privacy Paradox for Brands

The Bangkok Post’s editorial on 16th May 2020 highlights the issues that many people face in the age of digitalization and the aftermath...

Craig Griffin & Neil Gains

Jul 1, 2020
5 min

Rethinking Sustainability Post Covid-19

As we began 2020, climate change and the reduction in single-use plastics were a key focus for the public sector, private sector and the...

Craig Griffin & Neil Gains

Jul 1, 2020
4 min

Rethinking Corporate Responsibility & Brand Purpose

Warren Buffett once remarked that, “Only when the tide goes out do you discover who's been swimming naked”. Without naming and shaming,...

What a Global Pandemic can Teach Brands about Local Communities

Craig Griffin & Neil Gains

Jul 1, 2020
4 min

What a Global Pandemic can Teach Brands about Local Communities

The pandemic and lockdown have revealed the importance of community and connection. Staying at home has made us appreciate what is local,...

Has Covid-19 helped reconnect us to our basic humanity?

Craig Griffin & Neil Gains

Jul 1, 2020
4 min

Has Covid-19 helped reconnect us to our basic humanity?

Every now and then, something unpredictable comes along and shakes up our foundations. This is usually in the form of a deeply personal...

Contact Us

We are based out of Bangkok but work for companies across Asia. Please send us a message if you would like to know more about our work. We welcome enquiries for individuals or agencies that wish to collaborate

Craig Griffin:

E: craig@fuelwithinsight.com

M: +66 92495 2662

Neil Gains:

E: neil@tapestry.works

M: +66 96040 5703