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WELCOME TO CULTURE KITCHEN

Helping your brand stay culturally relevant

 

ABOUT US

Culture Kitchen was born while observing the huge cultural and social change happening in 2020 as a result of Covid-19. As we reflected on the changes brands will need to make in order to stay culturally relevant, we decided to design tools to help marketers adapt their brands. Culture Kitchen combines cultural insight with marketing, branding and behavioural change know-how to help you plan your brand's future growth.

  

WHAT WE DO

There are three core applications for our work:

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INNOVATION

With new emerging need states comes new opportunities for innovation. This could be opportunities for entirely new products or services, new variants or tweaking existing variants to improve relevance. Our insights and tools will help you discover new opportunities.

CUSTOMER EXPERIENCE

Covid-19 has accelerated e-commerce five years forward. E-commerce platforms are introducing elements of gamification that radically change the customer experience and increasingly compete with traditional retailing. In-store experiences are having to be adapted to address people’s safety concerns. These dynamics are changing the way that brands are experienced and chosen. Let us help you identify the implications for your brand.

BRAND COMMUNICATION

With people’s needs, values and outlook shifting, now is a great time to review your brand (and brand communications) and adjust and optimise for a post-Covid world.  We can help you with all aspects of branding, strategic and tactical, from redefining your brand purpose and positioning, to fine-tuning packaging to better tap into emerging category codes.

 
 

HOW WE DO IT

Our Menu

INSPIRE & INCITE

Share our detailed insights on the cultural forces shaping brands. Tools to inspire ideas that support company growth

DEEP DIVE

Explore a cultural force as it applies to your business, region or brand. Combine with stakeholder feedback and a workshop to develop a detailed strategy

BRAND AUDIT

Determine if your brand is fit for purpose for a post Covid-19 world, using our checklists and analysis frameworks. Re-evaluate the value that your brand offers, including pricing and promotional strategies

CATEGORY PLANNING

Identify the evolving codes and meanings of your category using semiotics. Develop new communication territories for brand communication

SCENARIO PLANNING

Identify possible future scenarios for your category and brand. Develop strategic plans for each scenario

INNOVATION WORKSHOP

Define emerging customer need states and priorities. Create new products and services that drive growth.

A Cloud of Color

PUBLICATIONS

Our recent publications and broadcasts are listed below and are available to download or view:

 

7 WAYS COVID-19 IS SHAPING BRANDS

Covid-19 has created permanent shifts in the way that people think, perceive and behave. This book explores the medium to long-term strategic implications of for brands. Click HERE to download

 

Contact Us

We are based out of Bangkok but work for companies across Asia. Please send us a message if you would like to know more about our work. We welcome enquiries for individuals or agencies that wish to collaborate

Craig Griffin:

E: craig@fuelwithinsight.com

M: +66 92495 2662

Neil Gains:

E: neil@tapestry.works

M: +66 96040 5703

©2020 by Culture Kitchen